Don’t be one of those people who think that once the initial sale is made, your work is done. If you’re in an affiliate program, you only succeed when your Downline succeeds. The initial sale is not the end of your involvement, rather it is the beginning of a longer process of coaching and team-building.

People joining affiliate programs tend to have big goals and dreams, but sometimes they fail anyway.

Reasons Why People Fail to Become Successful Affiliates:

There are three main reasons why people fail to adapt to change, especially technological change:

1. Lack of Skills
2. Lack of Knowledge
3. Fear

Adopt the “Coach” Role & Mindset:

If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.

When someone joins an affiliate program there is generally a fairly big learning curve to overcome - new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general).  There will be a whole new language to learn, new tools and techniques to master, not to mention becoming an expert on the product they will be marketing.

New recruits can get very frustrated til they’ve mastered everything they need to learn, if you don’t help them through that initial learning curve.  If you allow your new recruits to become overly frustrated, they are likely to drop out and never become productive team members.

Wouldn’t you be a lot better off to spend a little time with your new Downline members helping them to get off to a good start.  Take the initiative to help your recruits learn about your products, technical support and other resources available to them.

You’ll also need to spend time helping them learn how to market in this new Web 2.0 internet world of Blogs and Social Networks, which are unfamiliar to many.

Don’t just sit around waiting for your downline to contact you for help, take the initiative and offer them help, especially at the beginning of your relationship with them.  Don’t let your new recruits get overwhelmed by fear and/or buyer’s remorse - help them navigate the learning curve process.

Coaching is realy just an attitude and a desire to build up the other person together with your proactive behavior.  When you invest in your downline, they’ll repay that investment many times over.