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Now that many people’s finances are getting even tighter due to the recession, the idea of making money online is getting even more attractive, and one of the first things many people hear about is something called “affiliate marketing.” While there is a enough information out there to overwhelm most people at first, the basic concept is fairly simple.

The fisrt thing you need to do is market research.

First, you must research markets you are interested in. This should be your best starting point, and you can achieve this really with finding out what your future customers looking for online. This is the essence of “keyword research” – finding the actual words or phrases people type into search engines to find answers to their problems, and you can be sure that if you do not do your research, you will regret it later.

You will develop huge traffic stream to your landing pages when you learn how to use keywords people are actively searching on the major search engines resulting in free targeted traffic.

Keyword research is not difficult at all, but. Start with the free Google Keyword Tool, which can be found by searching for “Google keyword tool external,” and enter in a keyword or phrase that identifies the product or niche that you are interested in promoting as an affiliate.

By clicking on "get keywords ideas", you will populate a list of keywords with competition display so you can take a look if there is enough people searching for your main keywords and how hard it will be to rank for that keywords.

All you need to find is market with proof-able demand, even some competition, but not so competitive that you will not be able to rank high in the search engines.

What's important here is that you remember there must be an audience for whatever you choose to market. A an affiliate your marketing cost will not be really high, but you still need to learn how to market research correctly, so you do not wast your time.

For more information on market research and keyword research in affiliate marketing, particularly as it applies to CPA, check out the newly-released Zero Friction Marketing course.