The idea of “dripping” content, that is delivering a new product or information over a specific time period, has been around for years.  When you think about it, all of those “Wine Of The Month” or “Fruit Basket Of The Month” programs are essentially club memberships with dripped content (in this case the wine or fruit) delivered over a specific time period (every month for as long as membership lasts).  These systems are a proven way to generate profits (if they weren’t, they would have gone out of business long ago), and the recent creation of online business automation systems like Nanacast are now allowing e-commerce entrepreneurs to expand their reach into new markets.

The unique nature of the Internet as a communications medium allows you to create all sorts of scheduled content.  You can write out articles and how-to guides, create podcasts, video features, RSS feeds, or any combination of the above.Nanacast presents an integration and all-in-one shopping cart that enables you to schedule these content types.  Also, by overseeing subscription memberships, Nanacast helps you to set up drip content on a secured web page.  You update the site, Nanacast ensures that only paying members can access it, and you’re all set.

The “Something Of The Month” club business model is still alive and well because people appreciate having physical products.  While you could join a Book of the Month club that distributes text through ebooks, there will always be people who enjoy the feel of bound paper in their hands.Nanacast is able to orchestrate scheduled delivery of physical product by integrating with producers like Vervate, Disk and Kuanki.  Do you want to send your customers a new instructional DVD every month? The recurring payments are automated by Nanacast, and integrated with one of the product assemblers to make sure the DVD is shipped per your instructions.  You can also make CD-ROMs (for software or digital file distribution), printed and bound books, printed newsletters, or any combination that you or your customers desire.

Paid scheduled content solutions are going to be around for a long time.The model is tried and tested, and because it has been refined over time, it continues to make good business sense.  By using a business automation and integration solution like Nanacast, you are able to utilize this model in both the digital product and physical product realms.