SEO, also known as Search Engine Optimization to the Internet world, is the process of increasing the volume of traffic to a website with the use of search engine rank. After a search is performed using a search engine by an Internet user, the first ten websites to appear usually acquire the most traffic. With the advancement of the Internet businesses and other entities are using website marketing techniques like SEO and website marketing to drive traffic to their site in order to turn a larger profit from whatever the company is selling. To effectively optimize a website, the owner of the site needs to edit its content and HTML coding to increase the relevance of the website to specific keywords.

Anyone running a website can easily optimize their site for search engine ranking, because SEO tactics have the ability to be incorporated into the design and development aspects of a website. Website, or Internet, marketing is a broad category that encompasses SEO and website marketing because businesses use this technique to sell the products and services that they offer to their customers. Marketing a company’s products and services has become easier with the growth of the Internet because people browsing typically do so on their own. Company’s have an easier time marketing their products and services to individuals because they can make the ads seem more personal since people search the web by themselves for the majority of the time.

Companies using SEO and website marketing techniques to market their products and services tend to appeal to specific interests of the public found in a given search engine rank. Instead of focusing their marketing on a broadly defined demographic, companies will market their products to a specific interest to have be more successful when it comes to making money. Other methods of SEO and website marketing include article marketing, pay per click, digital marketing, lead scoring, media transparency, in-text advertising and inbound marketing. Companies use SEO and website marketing to market the shopping cart on their site, certain web pages on their site, and other areas of their website. Internet has overtaken radio marketing as the leading way to make money in the marketing industry.