The “duplicate content penalty” myth is one among the largest obstacles I face in obtaining net professionals to embrace reprint content. The myth is that search engines will penalize a site if abundant of its content is additionally on alternative websites.

Clarification: there is a true duplicate content penalty for content that’s duplicated with minor or no variation across the pages of one site. There’s additionally a “mirror” penalty for a website that is a lot of or less substantially duplicating another single site. What I’m talking regarding here is that the reprint of pages of content individually, rather than in a mass, on multiple sites.

Another clarification: “penalty” may be a loaded concept in SEO. “Penalty” means that search engines will punish a web site for violations of the engine’s terms of service. The punishment can mean creating it less doubtless that the location will seem in search results. Punishment can also mean removal from the search engine’s index of web pages (”de-indexing” or “delisting”).

How have I exploded the “duplicate content penalty” myth?

* PageRank. Several thousands of high-PageRank sites reprint content and provide content for reprint. The foremost obvious case is the news wires like Reuters (PR eight) and therefore the Associated Press (PR nine) that reprint to sites like http://www.nytimes.com (PR 10).

* The proliferation of content reprint sites. There are currently tons of internet sites devoted to reprint content as a result of it is a low cost, simple magnet for net traffic, particularly search engine traffic.

* Experience. I’ve seen vital search engine traffic both from distributing content to be reprinted and from reprinting content on the site.

How I Doubled Search Engine Traffic with Reprint Content

Once I initial started distributing content for my main website, I was shocked by the highly targeted traffic I got from guests clicking on the link at the top of the article. Search engine traffic conjointly slowly increased both from the links and from having content on the site.

However I used to be even more surprised with the search engine traffic I got after I started putting reprint articles on the positioning in September. I had written quite a number of reprint articles for shoppers and accumulated a few webmaster “fans” who looked out for my articles to reprint them. I needed to form it easier for them to search out all the reprint articles I had written.

I didn’t need to draw an excessive amount of attention to those articles, that had nothing to try to to with the main subject of the positioning, internet content. So I secluded the articles in one section of the site.

The articles got a shocking amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that just happened to be within the article word for word.

Why was I stunned with all the search engine traffic?

1. The articles had thus little link popularity. The link popularity to the articles came primarily from one link to the “reprint content” page from the homepage, which linked to category pages, which linked to the articles themselves–three clicks from the homepage. The sitemap was huge, well over one hundred links, so its PageRank contribution was minimal. Since these articles were on the positioning such a brief time I strongly doubt they got any links from other sites.

2. The articles had thus much competition. These articles had been reprinted so much more widely than the common reprint article, that is lucky if it makes it into a few dedicated reprint sites. As half of my service I had done most of the legwork of reprinting my purchasers’ articles for them. Of course, I guarantee a minimum of one hundred reprints on Google-indexed web pages either for every article or group of articles. Thus that is up to one hundred internet pages, sometimes more, that were competing with my net page to look in search engine results for the search string.

Why Do Reprint Articles Get Search Engine Traffic?

You would think Google would just choose one web page with the article because the authoritative edition and send all the traffic to it.

But that’s not how Google works. All the search engines observe factors beyond just the content on the net page. They look at links. Google, a minimum of, claims to appear at 100 factors total. Several of those must relate to the content on the page, however not all of them.

The whole expertise has given me nice insight into what factors Google uses in addition to what we would take into account the page itself, and the relative importance of each.

* Web page titles (the one within the html title tag) are very important as tie-breakers between two otherwise equally matched pages. Most reprinters waste the html title, using the article title because the web page title. Set yourself apart by creating unique 5-to-10-word web page titles that include target keywords.

* Content tweaks. You’ll conjointly introduce the article with a unique, keyword-laden editor’s note, and finish the article off with some keyword-laced comments.

* Intra-website link popularity and anchor text (that’s, for links to the article page from alternative net pages on the location) also are important. If you can’t link to the page from the homepage, keep it as close to the homepage as possible and weed out extraneous links (try putting all of your website policies on one page).

Reprint articles, like the search engine traffic they convey, cost nothing. Don’t look a present horse in the mouth. Forget the “duplicate content penalty.” Get in on content reprints and share the search engine wealth.

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