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Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists.  Don’t make the same mistake.

Surely you have been exposed to the ads offering tens of thousands and even millions of email address leads at very low prices. Just remember that you are likely to get what you pay for, and if you use the leads you are quite likely to be accused of spamming.It’s nearly certain that most all of your messages will wind up in the junk mail folders of the recipients, and you get no return for your efforts.  A good 70% of the addresses you attempt to purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message. 

Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.What is it that you do? Use these next seven ideas to get the ideas flowing and build your own targeted list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you. 

So, where exactly is it that you can find a good list of targeted email leads?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful. 

1.    Your Webpage– request individuals sign up for your guestbook your online electronic magazine your newsletter, your offer for a free report or book and any contest that you have to offer. Be sure and put this opportunity on every page of your web site.

2.Direct Mail Marketing — Send flyers or post cards to a general mailing list of potential customers.When you design your postcards, be sure to request that people visit your site and sign up to get valued information and relevent messages. 

3.Use Telemarketers — use a telemarketing agent or service to make the initial contacts with prospective clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).

4.    Consider Using a Broker — request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information.Many brokers offer this sevice for a typical average of $.10 to $.15 per e-mail message.

5.    Get out There and Hoof It – this is a great opportunity for students who are off during the summer.The students can go door-to-door to offer information or free samples in return for email addresses. 

6.    Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses.Request email addresses on the contest entry forms as a requirement for entry to the contest.

7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out.Consider also using surveys and contests via email to entice prospects to provide contact information.

As you can see there is more than one way to ’skin a cat’ when you need names for your email marketing campaign. You don’t have to resort to buying email marketing lists.

In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects.  For more information, see network online reviews for email marketing and list building tips and tricks.