There was a famous bank robber in the U.S. in the 1920’s whose name was Willie Sutton. He was once asked why he robbed banks and is said to have replied, “Becaus that’s where the money is.”.

This famous quote describes  an irrefutable yet very simple principle that underlies a very slick way of making quick affiliate marketing money from the internet.This method is often called the Google cash sniper method, or sometimes the Leech method. and has been taught as a way to quickly make money online in a variety of ways by a variety of gurus.

Basically, it involves targeting a truly ‘ready to buy’ internet researcher just at the time he has his credit card out and is ready to take the plunge.it is a well demonstrated method to make fast cash online, and in time to generate ongoing passive income streams. If you know what you are doing, you can get a sniper site up and running in just an hour or so, and be making money in just days. Imagine putting up a site per day over a period of weeks to establish an ongoing stream of passive income.  

However, like all things that sound too good to be true, the Google cash sniper technique, while it can be very effective, is not the easiest thing in the world to do successfully.   Bottom line, you really need to know how it works, why it works and the best tools and techniques to make it work.

When you consider that 99% of internet searches are simply for information, it makes sense to target only those people who are really looking to buy something.  It’s particularly important to target those who may have already decided exactly what they want to buy, but are at the point of looking for confirmation, a better deal or a better supplier.

Consider how people do internet searches:

1. First, most people start by looking for general solutions to a problem or need
2. Second, they go through the process of narrowing available choices to the best ones for them
3. Third they are likely to make the final choice on what they need, which could be just information, or it may be an actual product they want to buy.
4. Then, they may be looking for final confirmation before they take the final buying step.

Thus, perhaps the most effective time to capture the buyer’s attention with your website or ad is when he is most ready to buy during the final confirmation phase. In this way, you’ll be able to intercept, leech or snipe the opportunity to sell so long as you put a really good sales or conversion page in front of them.   So, sniping success requires these key elements:

• A great money channel sniping target that is keyword specific
• A place to snipe from, your top ranked website or blog
• The weapon, your compelling conversion copy
• The ammunition, your unique selling proposition

See Google Cash Sniper review for an example of a well constructed sniper site.